Set up your Google Business Profile the right way

If you do one thing for local search this week, do this. A complete Google Business Profile is what puts you on the map — literally.

Claim and verify

Search your business name on Google. If a profile already exists, claim it. If not, create one. Verify by postcard, phone, or video — whatever Google offers you.

Fill every field

• Exact business name, address, phone (must match your website exactly).
• Categories: pick the most specific primary category, then add secondaries.
• Hours, services, and a real description with your city and what you do.

Photos and reviews

• Add real photos: storefront, team, work you've done. Refresh monthly.
• Ask every happy customer for a review. Reply to all of them, good and bad.

That's it. Most competitors leave half of this blank. Completing it is your edge.